Instagram recently “was inspired” by TikTok to create the Reels, but now things have turned around and It is TikTok who looks at Instagram to join the trend of disappearing stories, because if we have learned something from the competition between apps in recent years, it is that anything goes. The proof is that ephemeral stories aren’t even an original Instagram idea, they were invented by Snapchat and Instagram did what it does best: copy them.
TikTok was the only social network left to add the ephemeral stories, but in the end it has succumbed. At the moment it has not been launched yet, but TikTok has confirmed that they are working on it, so its arrival should be a matter of time.
No one can escape the stories
what the… 😳 pic.twitter.com/PIUpKMhj0k
– Matt Navarra (@MattNavarra) August 4, 2021
Snapchat may have made up the disappearing stories, but It was Instagram that popularized the format and started the fever of the ephemeral. On Facebook, on YouTube, on Twitter … There are stories everywhere and there was only TikTok to join.
The news comes to us through Matt Navarra, a social media consultant who posted several screenshots of the TikTok stories on his Twitter account. Although at first Navarra himself doubted the authenticity of the captures, a TikTok communication officer confirmed that the test is underway.
“We are always thinking of new ways to add value to our community and enrich the TikTok experience. We are currently experimenting to give creators new formats to bring their creativity to life for the TikTok community.”
As in the rest of the apps that have stories, those of TikTok will disappear after 24 hours published. The main difference is that the balloons with the stories of the people we follow are not above, but they will appear in a bar on the left side. Viewers can interact by leaving comments and you can see how many people have seen them.
The truth is that although it is an already very hackneyed function, TikTok needed an option to create less elaborate videos. If you have ever edited a video on TikTok, you will know that it is a somewhat complex process and uploading content daily requires a lot of dedication, but with stories you can upload more casual content. Of course, it will be necessary to see if they are successful or it happens as with the Twitter Fleets.
At the moment TikTok has only confirmed to be testing the stories, but They have not said when they will launch for all so we will have to wait for them to move.
Via | Matt Navarra